Sustainable storytelling

I directed this video for Dell to help explain their sustainability ethos in a fresh and exciting way, demonstrating the circular nature of manufacturing by creating a carousel like structure with a modern twist.

I wanted to abstract the somewhat complex manufacturing processes, using a fresh and minimal design language that kept the visuals engaging as well as informative. As the video progresses we are taken through different ‘rooms’ of the exhibition like rotating structure, seeing a component being passed though different processes until it is ultimately finished or recycled.

Each section is neatly colour coded and made to look like a museum exhibit, created using sustainable materials.

Production Company: The Panics
Client: Dell